While consumers gravitate toward nutrient-dense, diet-friendly foods at the start of the year, comfort foods are still very much in demand – and during a tough winter like this one, we could all use some comfort, right? You can balance these somewhat-conflicting demands by adding some new comfort foods to your menu of side orders – or offering different sizes of comfort foods on your entrée menu. Rich, warming foods may be an easier sell if your customers have the option of trying smaller servings.
You can help your customers eat healthfully this year – without skimping on taste – by making small tweaks to key ingredients. Incorporating more whole grains into your menu can elevate the content of fiber, B vitamins and other key nutrients in your entrées and sides. Consider offering a whole grain bread as an alternative to sourdough on your sandwiches, or whole grain pasta in place of the traditional variety you use in hot pasta dishes and cold salads.
As Valentine’s Day approaches, your customers will be looking for reasons to treat themselves and their significant other. But at the same time, many of them want to avoid sugar – as the current demand for allulose, a new natural sugar replacement, has been demonstrating. Your dessert menu can provide some appealing options that don’t pile on added sugar. Look to fiber-rich fruits – whether fresh, frozen or canned – to bring natural sweetness to your dessert menu without the extra guilt.
Any chef would love to have their dishes prepared, plated and enjoyed by customers within a period of a few minutes. But these days, that is an unusual scenario. The pandemic has not only spurred reinvention in restaurant service structures. It is also necessitating changes in how food is prepared due to the lag time between when a food is cooked and when a customer is eating it. Pret A Manger has met that challenge by incorporating sous vide into some of its ghost kitchens. The brand just partnered with Cuisine Solutions to launch a sous vide ghost kitchen in New York, the Spoon reports. By cooking and keeping food at a stable temperature, sous vide helps ensure a food doesn’t lose quality during the lag time between preparation and consumption – think of a chicken breast that becomes dry and rubbery if it’s not eaten soon after grilling. In Pret A Manger’s case, sous vide also helps ease labor strains by having food prepared centrally and minimizing additional work required by kitchen staff. Throughout the past year, you have no doubt reviewed and reworked your menu to ensure it travels and represents your brand well when consumers aren’t eating your food on-premise. If there are popular and profitable (but not very portable) items you have had to remove from the menu until customers feel safe about eating in your dining room, are there preparation or packaging adaptations that could enable you to bring those items back and preserve the experience consumers have when they eat a meal in your dining room?
Make way for plant-based meat. While the rise of meat-free options is hardly new, these foods have gotten a major boost in momentum lately. According to new research, the plant-based meat market is on track to grow 93 percent between now and 2025 – its most substantial growth to date. Growing consumer interest in protecting both personal health and the environment is driving the trend. Restaurants have plenty to gain from it – even if plant-based meats occupy a small fraction of their menus. For one, prices of plant-based meats are coming down, aligning more closely with the cost of animal proteins. Impossible Foods recently cut wholesale prices on its plant-based burgers and sausages by 15 percent – its second price cut in less than a year, according to CNBC. The plant-based market is also an appealing one for restaurants. According to research from Packaged Facts, consumers of plant-based foods (whether all the time or even semi-regularly) tend to have the resources to pay for more premium foods and a willingness to pay for them. They skew younger (think Millennials and Generation Z) and are open to trying new products. They also tend to value eating fresh, healthy foods themselves and providing them for their children. Restaurants who want to develop this market can build menu offerings and promotions with those traits in mind: A restaurant near a college campus might push the boundaries of its plant-based menu items, offering creative combinations and edgy global flavors, while one serving families might assemble plant-based meal kits or bundles that help parents ensure they are feeding their families healthfully.
As the pandemic has forced restaurant operators to adjust their menus, sandwiches have been among the items needing an update. Many of the consumers who once worked outside the home and grabbed a sandwich during their lunch hour are – for now – staying in at lunchtime and preparing food at home. But even if your lunchtime business has declined, there may still be room for sandwiches on your menu – especially if you look beyond lunch. Could a new lineup of breakfast sandwiches help people start the day? Could you make sandwiches a more enticing takeout option for dinner with special sauces and sides? Maybe there’s room for small sandwiches on your menu as an afternoon snack option. Consumers will continue to look for foods that are easy to consume on the go – and sandwiches are among them. Do yours fit the current environment?
Pesto is a menu game-changer: Not only can it add vibrant color to a dish, but there are so many variations of it depending on the produce, herbs, nuts and oils you have on hand. Create a minty pesto to lighten up a rich dish, a smoky variation to add depth, or a spicy one infused with global spices to elevate a new menu item.
As much as food menus have had to transform throughout the pandemic, beverage menus have felt pressure to change too. You may have noticed changes in your customers’ beverage-buying habits in recent months: A downturn in classic coffee purchases from people who would normally stop by on their daily commute to work, or a dip in soft drink sales now that groups who used to order a couple of rounds of drinks over a meal in your dining room are finding their beverages at home. But beverages can still be money makers for restaurants – your menu may just need to shift to accommodate the current environment. First, make it special by offering people something they wouldn’t find at home, from coffees and herbal teas with seasonal flavors, to nutrient-dense smoothies, to fruity kombuchas. If you’re selling meal bundles this winter, don’t forget to build in a special beverage option to complement the flavors in the meal: Suggest a wine for each bundle (and explain why it’s a good fit) or offer a non-alcoholic fizzy drink like a sparkling cider or mocktail to make it more worthwhile for a customer to include beverages in their order. As people continue to work from home, their mid-afternoon breaks have also taken on new importance – and beverages can help there too. Offer a snack/appetizer and beverage pairing as an afternoon pick-me-up: Going out for gourmet hot chocolate and popcorn, a pot of tea and scones, or an Italian coffee and cheese board feels more worthwhile than making a special trip for a latte you can easily prep at home. If you’re known for your specialty cocktails, you can even put together a simple kit to help a customer enjoy a special Zoom happy hour on a Thursday evening.
Desserts can be a profit driver for restaurants – is your dessert menu tempting customers right now? As it’s the start of a new year and consumers are more focused on their health, consider lower-sugar options that still offer some sweetness after a meal, or smaller portions (or a shareable sampler of them) that can be enjoyed without guilt. Think in combinations too: Desserts can pair well with liqueurs or specialty hot drinks that help beat the cold and boost check totals.
Cheese makes everything better, doesn’t it? As Datassential reported in its recent Cheese & Dairy Keynote report, 60 percent of foodservice operators say that the simple addition of cheese makes an item sell better. Think about offering cheese as a customizeable option on burgers, paninis, pastas or salads or even experimenting with different varieties to add smoke, sharpness or even sweet flavor to a dish.
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